Content Marketing Manager

Hannover – Permanent – Full time

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Job Description

We are looking for a Content Marketing Manager who can help us create, build and execute a content strategy that will increase our natural outreach to publishers and advertisers alike from various verticals like gaming, cashback shopping, skin trading, dating, social or esports gambling.

Your goal is to implement a content strategy that will increase the constant flow of inbound lead signups to ayeT's platform, solutions and services. Part of your job will be to create blog articles, whitepapers, case studies, sales material, newsletters and press releases for product updates. As our content manager you will be part of defining and fine tuning the brand strategy of ayeT's platform and services, for clients and employees alike.

Responsibilities

  • Create strategy to build a constant flow of high quality inbound leads to ayeT's products and solutions.
  • Use tools and set up processes to execute on the inbound strategy to convert theory into reality
  • Run data driven analysis to optimize towards pre-defined KPIs across content marketing channels that were used
  • Be responsible for the perception of our brand and corporate identity including our website, blog, LinkedIn profile, and any external communication channels
  • Create content like whitepapers, case studies, best practices, sales material, newsletters and press releases and corporate blog articles
  • Manage content strategy of ayeT's corporate LinkedIn profile
  • Work hand in hand with our sales department to conceptualize sales and product presentations as well as additional corporate material
  • Work on content strategy for product update newsletters as well as lead nurturing campaigns
  • Define brand awareness strategy to create employer branding initiatives as well as to manage perception of ayeT towards potantial clients
  • Create multi-facted content campaigns to target clients across different content channels while taking into account ayeT's product roadmap and business strategy
  • Measure and analyze results of your activities while improving and executing on outcomes to support long term business opportunities as well as hiring goals

Requirements

  • 3 to 5 years of experience working for a marketing department / inbound department at a SaaS / PaaS company or at a company selling consumption based services
  • Experience in understanding the difference of inbound and outbound lead generation and respective processes
  • Understanding the difference of inbound and outbound lead funnels and the associated sales approach for each.
  • Familiar with lead nurturing processes
  • SEO Experience
  • SEA experience (optional)
  • Mailing Tool Experience (i.e. Mailchimp)
  • Content Marketing Experience: Creating Whitepaper, Best Practices & Case Studies
  • Inbound Marketing Tool Experience (i.e. Hubspot)
  • Marketing Automation Experience (i.e. Pardot by Salesforce)
  • Image Editing & Creating Experience (i.e. Photoshop, Inkscape)
  • Experience in the gaming industry would be great (optional)
  • Experience in the ad tech industry (optional)
  • Excellent written and verbal communication skills in English

Benefits

Social Events: We regularly organize team events.

Fruits & Snacks: We provide a healthly fruit basked as well as snacks, if you need the extra sugar!

Refreshments & Coffee: We provide a fully stocked fridge with cold beverages as well as a coffee or tea.

Games & Competitions: We love games, feel free to play a round of table tennis or Mario Kart after lunch or after work.

Parental Leave: Take time off when you become a parent.

Your Own Laptop: We provide a laptop that you can take home and use privately.

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We don't care for a cover letter. We are interested in who you are, what personal projects you are passionate about and what you are looking for in a job. We are looking forward to your application!